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Rubicon Labs | Digital strategy, web and mobile development, UX, accessibility assessments and consulting.

Digital strategy, web and mobile development, UX, accessibility assessments and consulting

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    ConnectABILITY

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    Vouchfor!

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    Community Living Toronto corporate site

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    CMAS Canada

Blog

  • Feb 20 / 2018
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HTTP vs HTTPS diagram
SEO, The Website Owners Series, Website Security

Improve Your Website Security and SEO by Switching to HTTPS

For a few years now, Google has been actively encouraging the website owners to switch to HTTPS, a more secure version of the HTTP protocol. “S” stands for “security”, signifying the encrypted communication taking place between the client browser and the visited website.
Googlers lead the way by switching all of their major services/products (Google Search, Gmail, Youtube and others) to HTTPS for improved security. In August of 2014, they’ve officially announced the change to Google ranking algorithm that will give preference to websites with secure/encrypted connection. A major initiative, called HTTPS Everywhere was announced as well.

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  • Feb 16 / 2016
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Accessibility, Usability, UX Design, Web Standards

Testing for Accessibility and Usability Compliance: Tools of the Trade

Another day, another question from Rubicon Labs client:

How do you approach testing a website or web application for compliance with accessibility legislation (AODA or Section 508)? Which automated tools, if any, do you use?

While there is no substitute for knowledge of semantic HTML, WCAG 2.0 guidelines, WAI ARIA directives for rich media and JavaScript-enhanced applications, there is a number of tools and browser plugins that can can help you along the way.

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  • Nov 20 / 2015
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Canada's Anti-Spam Legislation
Anti-Spam, Legal, The Website Owners Series

Rogers Media Fined $200,000 for Violating Canadian Anti-Spam Law

The Toronto Star is reporting today that Rogers Media was fined $200,000 by CRTC for violating Canadian Anti-Spam legislation.

Rogers Media has agreed to pay a $200,000-fine to the CRTC for allegedly sending unsolicited email advertisements.

The fine was levied under anti-spam legislation which took effect last year.

The CRTC says the apparent violations stretched from July 2014 to July 2015 when consumers found emails came with an “unsubscribe” option that wouldn’t function properly.

It is yet another reminder for business owners to be aware of the local laws and regulations that govern their online presence. We’ve posted previously about our experience in bringing organizations in compliance with CASL. While it is something that requires time, resources and training, it is both a customer friendly move and a way to avoid costly government fines in the future.

  • Feb 10 / 2015
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Accessibility, Anti-Spam, Content Strategy, Legal, SEO, The Website Owners Series

The Website Owners Series: Introduction

Consulting is at the core of the Rubicon Labs business and the website owners are our main client base.

We decided to start a little series of posts for the business owners who are confused about technical terms, accessibility requirements, government legislation, SEO or simply want some tips on how to establish their online presence.

Things we plan to cover include:

  • Planning and budgeting for your online presence
  • Selecting and registering a domain name, avoiding trademark/copyright infringement and domain hijacking
  • Registering with popular social media sites and using them to drive more traffic to your website
  • Privacy, accessibility and the anti-spam legislation you need to be aware of
  • Selecting the right professionals to work on your site and how to tell if you are getting good value for your money
  • Content strategy, analytics and SEO

This post will be updated with relevant links as we cover each topic in detail.

  • Feb 09 / 2015
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Crowdfunding

Crowdfunding Adventures, the Vampire Edition

Update (Feb 12, 2015): We are happy to report that the WWDITS Kickstarter campaign was successfully funded. A total of $446,666 was pledged by Rubicon Labs and 7,203 other backers. The film will soon open in over 70 cities in the United States. Congrats to the directors and everyone involved!


Each year, Rubicon Labs allocate a part of its budget to support independent creative professionals and tech innovators on crowdfunding sites.

Today, we would like to bring your attention to the Kickstarter campaign to bring the independent film from New Zealand, What We Do in the Shadows, to the United States.

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