At Rubicon Labs, we are often contacted by terrified business owners with their concerns about Canada’s new anti-spam legislation.
It is practically impossible for us to be fully compliant with this new law [CASL]! How have you dealt with it? Have you done any work for your clients to bring them in compliance?
If you listen to business news media or lobby groups like CFIB, the sky is falling! Our government has turned into oppressive dictatorship, Canadian business are all drowning in “red tape”, going bankrupt and Justin Bieber is coming back to live in Ontario (ok, the “Bieber” part was a little over-the-top, we apologize).
Welcome to the world of lobbyists and media manipulators. Every issue is exaggerated, concerns overblown, lots of dust up in the air with little in the way of useful information.
No, we are not downplaying the work required to study, train your employees and implement the changes to processes, but it won’t drive you to the brink of bankruptcy either.
Rubicon Labs have worked with a number of Canadian clients to review the legislative requirements, create a feasible compliance plan, implement automated tools for tracking email communications and to train the customer service staff.
Contact us for a consultation to see what we can do for your business.