The Website Owners Series

Feb 20 / 2016
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Improve Your Website Security and SEO by Switching to HTTPS

For a few years now, Google has been actively encouraging the website owners to switch to HTTPS, a more secure version of the HTTP protocol. “S” stands for “security”, signifying the encrypted communication taking place between the client browser and the visited website.
Googlers lead the way by switching all of their major services/products (Google Search, Gmail, Youtube and others) to HTTPS for improved security. In August of 2014, they’ve officially announced the change to Google ranking algorithm that will give preference to websites with secure/encrypted connection. A major initiative, called HTTPS Everywhere was announced as well.

Nov 20 / 2015
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Anti-Spam, Legal, The Website Owners Series

Rogers Media Fined $200,000 for Violating Canadian Anti-Spam Law

The Toronto Star is reporting today that Rogers Media was fined $200,000 by CRTC for violating Canadian Anti-Spam legislation.

Rogers Media has agreed to pay a $200,000-fine to the CRTC for allegedly sending unsolicited email advertisements.

The fine was levied under anti-spam legislation which took effect last year.

The CRTC says the apparent violations stretched from July 2014 to July 2015 when consumers found emails came with an “unsubscribe” option that wouldn’t function properly.

It is yet another reminder for business owners to be aware of the local laws and regulations that govern their online presence. We’ve posted previously about our experience in bringing organizations in compliance with CASL. While it is something that requires time, resources and training, it is both a customer friendly move and a way to avoid costly government fines in the future.

Apr 10 / 2015
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Anti-Spam, The Website Owners Series

Canada’s Anti-spam Legislation (CASL): It’s Not Really That Scary

At Rubicon Labs, we are often contacted by terrified business owners with their concerns about Canada’s new anti-spam legislation.

It is practically impossible for us to be fully compliant with this new law [CASL]! How have you dealt with it? Have you done any work for your clients to bring them in compliance?

Feb 10 / 2015
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Accessibility, Anti-Spam, Content Strategy, Legal, SEO, The Website Owners Series