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Rubicon Labs | Digital strategy, web and mobile development, UX, accessibility assessments and consulting.

Digital strategy, web and mobile development, UX, accessibility assessments and consulting

Posts Tagged / seo

  • Feb 20 / 2016
  • 0
HTTP vs HTTPS diagram
SEO, The Website Owners Series, Website Security

Improve Your Website Security and SEO by Switching to HTTPS

For a few years now, Google has been actively encouraging the website owners to switch to HTTPS, a more secure version of the HTTP protocol. “S” stands for “security”, signifying the encrypted communication taking place between the client browser and the visited website.
Googlers lead the way by switching all of their major services/products (Google Search, Gmail, Youtube and others) to HTTPS for improved security. In August of 2014, they’ve officially announced the change to Google ranking algorithm that will give preference to websites with secure/encrypted connection. A major initiative, called HTTPS Everywhere was announced as well.

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  • Feb 16 / 2015
  • 0
Accessibility, Usability, UX Design, Web Standards

Testing for Accessibility and Usability Compliance: Tools of the Trade

Another day, another question from Rubicon Labs client:

How do you approach testing a website or web application for compliance with accessibility legislation (AODA or Section 508)? Which automated tools, if any, do you use?

While there is no substitute for knowledge of semantic HTML, WCAG 2.0 guidelines, WAI ARIA directives for rich media and JavaScript-enhanced applications, there is a number of tools and browser plugins that can can help you along the way.

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  • Feb 10 / 2015
  • 0
Accessibility, Anti-Spam, Content Strategy, Legal, SEO, The Website Owners Series

The Website Owners Series: Introduction

Consulting is at the core of the Rubicon Labs business and the website owners are our main client base.

We decided to start a little series of posts for the business owners who are confused about technical terms, accessibility requirements, government legislation, SEO or simply want some tips on how to establish their online presence.

Things we plan to cover include:

  • Planning and budgeting for your online presence
  • Selecting and registering a domain name, avoiding trademark/copyright infringement and domain hijacking
  • Registering with popular social media sites and using them to drive more traffic to your website
  • Privacy, accessibility and the anti-spam legislation you need to be aware of
  • Selecting the right professionals to work on your site and how to tell if you are getting good value for your money
  • Content strategy, analytics and SEO

This post will be updated with relevant links as we cover each topic in detail.

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